The Income Prodigy is your go-to resource for discovering profitable online side-hustles, business models, and strategies that actually work in today's rapidly changing digital landscape. I show you how to build income streams that can weather algorithm shifts and platform volatility, while testing the latest tools that help streamline and scale your online ventures.
This online business resource was founded and is run by me, Louie Luc.
This is where I challenge myself to try out and experiment with online business ideas, marketing strategies, growth hacks, and emerging platforms — documenting the journey so you can learn alongside me.
I publicly share every step I take (including my mistakes, wrong decisions and failures) — from scratch to the desired outcome — so you can learn from my stories and avoid the same pitfalls.
By watching me test and implement various online business models and platform strategies, you'll essentially get to see me in your own shoes — regardless of your expertise level — as I progress and learn new things along my journey in every new enterprise I take on.
Who Is Louie Luc?
And What Is His Background to Be Talking About These Topics?
I'm just a regular dude who fell in love with the Internet right off the bat and decided he wanted to try and make a living out of it. After many failed 9-5 job experiences and even more job interviews gone wrong, I really had nowhere else to turn.
While I was in college taking my Marketing degree, I was also learning web development at home by myself. After getting a few jobs in the computer programming industry, the company for which I was working didn't renew my contract.
A huge economic crisis was hitting Europe then but, to be completely honest, I wasn't a very competitive computer programmer either — I still had a lot to learn and improve.
Finding a new job was even tougher. Following every job interview I felt I was just wasting my time, I was either not qualified enough, required to move to another country, or forced to work like a slave for a paycheck that was close to nothing.
As such, in an effort to gain back some control in my life and future, I decided to get back into doing what I had been doing since not too long after I got online for the first time on December 31st, 1998: building and monetizing websites.
My Online Business Journey: Full Circle
I developed my own blogging software from the ground up, turned it into a viral-video website, and created a new income stream running it for 4 to 5 years. Facebook was my traffic goldmine back then.
Things were not too bad (not that great either) until lightning struck. My site got banned from Google AdSense and Facebook dramatically changed its algorithm, cutting my traffic overnight. Just like that, I felt like a rug had been pulled from under my feet all at once.
After feeling down and demotivated for a while, I looked for other ways to make money online. That pursuit led me to exploring SEO, which became my focus from around 2015 onwards.
But the online landscape never stops evolving. Google's algorithms became increasingly hostile to smaller publishers and affiliate sites. Just as I learned not to put all my eggs in one basket with AdSense, I realized depending solely on Google traffic was equally risky.
Today, I've come full circle – returning to social platforms with renewed strategies. I'm focusing on Pinterest, Facebook (including their Creator Program), and YouTube to drive traffic and generate revenue through display ads. The good news? By following strategies from experts like Tony Hill, Jesse Cunningham, and Mo Mullah, I've already replaced my Google traffic on two of my blogs.
How Income Prodigy Continues to Evolve
Learning not to place all eggs in the same basket was definitely one of my hard-learned lessons. Each business model I've tried has taught me valuable lessons while opening doors to new opportunities.
And since my motto has always been "Teaching is learning twice," I decided to share what I've learned with others like me.
I read, watched, and listened to a lot of content, but something was missing…
There were millions of success stories of people earning truckloads of money, but there was no way to really understand how to replicate those businesses and successes.
Income Prodigy comes in to fill that hole and help answer those questions.
Rather than just TELL how much money I am making online, I want to actually SHOW how you can also do it.
My business and marketing experiments are here to help you see what works and what doesn't, allowing you to find out what your next steps are and preview how they'll look.
My Testing Methodology
When I approach a new platform or tool, I follow a systematic process:
- Study what's working for successful creators in that space
- Join communities of like-minded people to share insights and strategies
- Test consistently for a meaningful period (no quick judgments)
- Track results meticulously
- Double down on what works, cut what doesn't
- Continuously test new variations and ideas
This methodology has helped me pivot successfully as platforms evolve. For tools, I dive deep into every feature, watch tutorials, and leverage community insights to extract maximum value.
What I'm Focused On Now
The online landscape has changed dramatically. What worked five years ago rarely works today. That's why I'm constantly testing new strategies and tools:
- Scaling Pinterest accounts across multiple niches, testing different pin frequencies, designs, and content strategies
- Leveraging Facebook's renewed focus on creators through their Creator Program
- Creating faceless YouTube channels monetized with display ads
- Testing cutting-edge AI tools like Magai, Koala, and Content Goblin for content creation
- Using specialized tools like TailWind for scheduling and PinClicks for analytics and keyword research
My perspective on online income has evolved too. True "passive" income is increasingly rare in today's digital landscape. Building sustainable online income now requires more maintenance, vigilance, and adaptation than ever before. That said, I still believe in creating assets that can generate income while you sleep – they just need regular attention.
Building a More Sustainable Future
Looking ahead, I'm working on developing my own software-as-a-service tool. Having experienced the volatility of platform-dependent business models, I believe creating your own product is one of the most sustainable paths forward.
My approach to building sustainable businesses follows these principles:
- Strive for platform independence whenever possible
- Think strategically several steps ahead of trends
- Focus on creating exceptional products and delighting customers first
- Maintain uncompromising integrity in all business dealings
- Calculate costs meticulously, especially variable expenses, to ensure profitability
Until my software vision materializes, I'll continue optimizing these other models and sharing everything I learn along the way.
This Is My Why
That's my primary motivation, goal, and mission for this project – to help other people just like you and, in doing so, help me learn even more and improve myself.
You need to know how to do things right so you have more chances to reach higher and achieve your goals and objectives.
And if you're building something new, it'd be better to add value and make this a better world, otherwise… what's the point?
Want to follow along with my latest experiments and discoveries? Connect with me on social media, join my mailing list, or reach out through my Contact page.